Abstract
In Russia at present a transformation of all spheres of society takes place. In this connection the phenomenon of career became an object of studying in many researches. Increased interest to an estimation of person’s career success makes necessary reference to idea of personality about planned and desirable characteristics of results, ways and the subject of professional and career development (Golovaha E.I., 1988; Dzhaneryan S.T., 1998; Moll E.G., 1998; Ryabikina Z. I., 1997; Sheveleva A.M., 2000). Thus, idea about own career is the form of management of professional future (Efremov E.G., 2000; Kirt N.L., 2000; Lotova I.P., 2004, 1998, etc.), at the same time idea about the future planned professional and career way, including an image of a career way, an image of career (Golovaha E.I., 1988; Moll E.G., 1998; Sheveleva А.М, 2000) is studied comparatively not enough. The category of image is one of the central psychological categories. It embraces all forms of mental reflection, from isolated perception to general perception.
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