The research on the Mother's, the hero's and the Leader's images associations

  • Софья Дмитриевна Конторович SFU
Keywords: advertisement, archetype, representations, associative bonds


The article is dedicated to the studies of particularities of the representations of the images of Mother, Hero and Leader in the context of the mythology and basic for Russian culture archetypes. The results of the research show associative bonds with color, object, plant and animal of the considered images and the efficiency and possibility of their use in the contemporary advertisement.


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Author Biography

Софья Дмитриевна Конторович, SFU

Assistant professor of social psychology department of psychological faculty of SFU.


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How to Cite
Конторович, С. Д. (2009). The research on the Mother’s, the hero’s and the Leader’s images associations. Russian Psychological Journal, 6(4), 50-53.
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