The cognitive component of the competitive strategy of waiters

Abstract

The article deals with the results of the study of a cognitive component of the competitive strategy of waiters. 120 Rostov-on-Don waiters were the object of the research. The authors introduce empirically distinguished types of the competitive strategies of waiters (adaptive-selfish, “professional-career plateau”, innovative, situational), and also the main purposes of the competition of waiters (quality of activity, reliability of activity, salary, tip, leadership, a better place of employment, and demonstration of an individual style of activity). The multi-component structure of the competitive strategy is considered. The content of the operational component of the competitive strategy of waiters is defined. The influence of certain dimensions of the Self-Concept (Real Self, Ideal Self, Reflected Self) of waiters, men and women, on the content of the cognitive component of every types of their competitive strategy is empirically proved.