Features of evaluation of various components of ethnocultural types of facial appearance as a manifestation of the discriminating relation

Abstract

The article deals with the phenomenon of evaluation of ethnocultural types of facial appearance from a position of the psychology of social knowledge. The article
brings forward the results of the comparative analysis of esthetic evaluation of attractiveness and the degree of equivalence of various components (face, constitution, appearance) of ethnocultural types of facial appearance to gender; these are “Slavic type of appearance”, “Caucasian type of appearance”, and “Asian type of appearance”. On the basis of 30 kinds of evaluation of facial appearance types the authors have made the following conclusions: they evaluate facial appearance on the basis of own belonging to a certain ethnocultural type; more often young people discriminate against the persons with “Asian type of appearance”; the gender of the evaluation object influences the expressiveness of discrimination.