Psychological features of perception of social advertising at the younger juvenile age

Abstract

The perception of social advertising occurs through the mechanism of interaction between a teenager and social advertising at a personal level and depends on features of valuesense sphere of perceiving teenagers. Younger teenagers with a different level of development of value-sense sphere have different features of perception and strategies of an estimation of products of social advertising which are not reduced to understanding, but are based on the conscious acceptance of the senses broadcasting through the given directed influence.