Young scholars Vol. 6 No. 4 (2009)
The research on the Mother's, the hero's and the Leader's images associations
Abstract
The article is dedicated to the studies of particularities of the representations of the images of Mother, Hero and Leader in the context of the mythology and basic for Russian culture archetypes. The results of the research show associative bonds with color, object, plant and animal of the considered images and the efficiency and possibility of their use in the contemporary advertisement.
Keywords
- advertisement
- archetype
- representations
- associative bonds
How to Cite
The research on the Mother’s, the hero’s and the Leader’s images associations. (2009). Russian Psychological Journal, 6(4), 50-53. https://doi.org/10.21702/rpj.2009.4.6